Case STATEMENT for the future - TREE TRUST
As part of my work with TreeTrust, I recently crafted a comprehensive Case Statement aimed at securing organizational funding. This involved both writing and designing the document to effectively communicate TreeTrust's mission and future goals. TreeTrust is a visionary organization committed to preserving and enhancing our Urban Canopies, and it was an honour to contribute to their mission by supporting their strategic initiatives.
Click here or on the image to the left to view the Case Statement in-browser.
Destination Marketing - City of Guelph
In collaboration with the Letter M marketing agency, I played a key role in rebranding the City of Guelph’s tourism identity. I conceptualized and developed the campaign and brand name ‘Gather In Guelph,’ along with much of the supporting communications and messaging materials. This campaign aimed to highlight Guelph as a vibrant, welcoming destination.
You can view some story-related marketing materials I created for this campaign here and the best practice market research I conducted here.
Brand naming & Identity - ENSURGE
In collaboration with the C-Suite team at (formerly) Thin Film Electronics, I spearheaded the renaming and rebranding of the company to ENSURGE. This new brand identity and narrative were crafted to align with their strategic shift and technological advancements in the solid-state microbattery market. The rebranding has been instrumental in positioning ENSURGE as a leader in this innovative field. Over the past year, ENSURGE, now a publicly traded company, has leveraged this new identity to achieve significant success.
To view ENSURGE’s new website, please click here or the image to the left.
WEB DESIGN - CANLEAD Solutions
After assisting the (formerly known as) ACC team in renaming themselves to CanLead Solutions, I took charge of developing and writing strategic communications content for their new organizational identity. Additionally, I designed their website, focusing on visual aesthetics, technical functionality, and compelling written content. This holistic approach ensured a cohesive and impactful online presence for CanLead Solutions.
Click here or on the image to the left to view the website.
Comms Plan - THE ELLIOT COMMUNITY
I developed a comprehensive Communications Plan for The Elliot Community during their recent renovation and upgrade. Collaborating closely with the leadership team, I gained insights into their needs to create a strategic communications plan. This included crafting internal and external email content, designing visual branding materials for staff, and engaging external stakeholders such as the City of Guelph and residents' families. As part of this effort, we also organized a visit from the provincial Minister for Seniors and Accessibility.
Click here or on the image to the left to view the Communications Plan.
‘AI In the workplace’ workshop - The MEARIE Group
Together with Pearl Street Communications, I developed and led a series of workshops on AI in the Workplace, primarily targeting businesses within the LDC sector in Ontario. These 3-hour, heavily researched sessions provided C-Suite executives across various departments and cities with valuable insights and actionable tips on integrating AI into their operations.
To view the slideshow and workshop outline, please click here or on the image to the left. To see some of the positive feedback received for the course, click here.
Web Design & Communications - CASI
Collaborating with the leadership team at CASI, I facilitated and developed comprehensive internal and external communications strategies. This included the full design and content creation for their new website, ensuring a cohesive and engaging online presence.
Click here or on the image to the left to view the website.
Messaging and Communications Work - RiteRate
During RiteRate's rebranding process, I played a key role in establishing and refining their new focus and story. I assisted in developing their new look, corporate story, and brand messaging. This involved supporting both internal and external communication structures and guides, as well as creating a cohesive visual and written brand identity. Additionally, I provided general communications consulting to ensure a smooth transition.
To view the new RiteRate website, please click here or on the image to the left.
Teeny Tiny Stories - TVO
My book, ‘The Big Book of Teeny Tiny Stories,’ was adapted into a children's TV series by TVO. As the head writer, I collaborated with Good Game Films, the production company behind the animation, for both seasons. In addition to writing, I contributed to developing the branding, marketing, and communications materials for promoting the show. I also managed a team of 10 creatives responsible for much of the show’s artwork and animation. The series successfully reached over 2 million Canadian viewers online.
To view episodes from the show, please click here or on the image to the left.